18 chapters to master data analytics from zero
Discover that you're already a data analyst and learn why data matters
Recognize data all around you and understand how you create and consume it
Define data analytics and understand the four types of analytics
Learn about numerical, categorical, temporal, and text data
Master the anatomy of tables: rows, columns, cells, and keys
Understand relationships between tables and how data connects
Develop analytical thinking patterns and habits
Learn the 6-step journey from question to decision
Master the art of formulating analytical questions using SMART framework
Learn to summarize and describe data with statistics
Compare categories and identify trends over time
Explore correlation, cohort, funnel, and scenario analysis
Understand why and when to visualize data
Master bar and column charts with drag-and-drop builder
Learn line and pie charts with interactive examples
Explore scatter plots and area charts
Master waterfall, funnel, heatmap, and histogram charts
Master the decision framework for visualization selection